Archive for June, 2008

Sony: The Walkman Revival

Posted in Consumer Electronics on June 30, 2008 by benntan

Sony was set to bring back one of its most famous portable audio brands – the Walkman. Iconic in the 80s, the Walkman of the 21st century was reinvented to compete with the new generation of MP3 players with superior audio and video playback. To appeal to the early adopters of a younger generation, the advertising was fun and irreverant and celebrated every individual’s right to love their unique kind of music.

The campaign proposed made creative use of OOH, ambient and print mediums to get music lovers into the Sony Walkman groove.

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Self-promotion: www.eyeball.com.hk

Posted in Online on June 30, 2008 by benntan

Ace Dayton’s sister company in Hong Kong was looking to revamp their corporate website. Being an advertising company, its ability to develop interesting creative concepts had to be reflected on every piece of its communications. To discover what Eyeball had to offer, its website visitors were taken through a creepy mansion, revealing Eyeball’s identity in a murder-mystery, “whodunnit” style.

This website won a Silver at the Asian Interactive Awards 2007.

http://www.eyeball.com.hk

Mitsubishi Motors: MIVEC Engine

Posted in Automobiles on June 30, 2008 by benntan

Mitubishi’s MIVEC Engines? What are they and why do I want it? Cutting through the clutter of a typical page in the newspaper, these hard-hitting headlines say it all.

Mitsubishi Motors: The Colt Plus

Posted in Automobiles on June 30, 2008 by benntan

Think you can only get 20% more offers on your cereal? You can get the same on a car; the Mitubishi Colt Plus. The extra 30cm boot space is innovatively hightlighted through these creative magazine print ads.

Masseur Massage Sandals

Posted in Ideas and stuff... on June 30, 2008 by benntan

LG Electronics: Launch of the Shine Mobile Phone

Posted in Consumer Electronics on June 30, 2008 by benntan

This campaign developed for the LG Shine highlighted the unique reflective, mirror-like surface of LG’s latest fashion mobile. While other brands preferred to showcase black finishes on their phones, the LG Shine stood out from the crowd and this was reflected in the ad campaign developed for it. The creatives were sleek and stylish, glowing with a brightness that lured fashionistas out of the dark.

Development Bank of Singapore: Internet Banking Direct Mailer

Posted in Financial Services on June 30, 2008 by benntan

This 3-dimensional direct mailer was created and sent to DBS’s customers to promote a faster and more convenient way to bank – via the Internet. Pay bills, transfer funds and manage your finances anytime, anywhere; even on the beach with a tropical drink melting in your hand!