Coppertone Ultra Guard

To remind people to protect themselves from harmful UV rays, Coppertone took to the beaches, giving away free beach mats.

For people to use as a shade? Not quite. Each beach mat was designed to look like a BBQ pit of burning hot coals, accompanied by a simple message that said “Don’t get cooked”. This ambient piece of advertising got right to the heat of the matter – use Coppertone Ultra Guard and you won’t get burnt.

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