LG Electronics: Launch of the Shine Mobile Phone

This campaign developed for the LG Shine highlighted the unique reflective, mirror-like surface of LG’s latest fashion mobile. While other brands preferred to showcase black finishes on their phones, the LG Shine stood out from the crowd and this was reflected in the ad campaign developed for it. The creatives were sleek and stylish, glowing with a brightness that lured fashionistas out of the dark.


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