Archive for the Consumer Electronics Category

Sony – Noise Cancelling Headphones

Posted in Consumer Electronics on July 8, 2008 by benntan

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Sony: The Walkman Revival

Posted in Consumer Electronics on June 30, 2008 by benntan

Sony was set to bring back one of its most famous portable audio brands – the Walkman. Iconic in the 80s, the Walkman of the 21st century was reinvented to compete with the new generation of MP3 players with superior audio and video playback. To appeal to the early adopters of a younger generation, the advertising was fun and irreverant and celebrated every individual’s right to love their unique kind of music.

The campaign proposed made creative use of OOH, ambient and print mediums to get music lovers into the Sony Walkman groove.

LG Electronics: Launch of the Shine Mobile Phone

Posted in Consumer Electronics on June 30, 2008 by benntan

This campaign developed for the LG Shine highlighted the unique reflective, mirror-like surface of LG’s latest fashion mobile. While other brands preferred to showcase black finishes on their phones, the LG Shine stood out from the crowd and this was reflected in the ad campaign developed for it. The creatives were sleek and stylish, glowing with a brightness that lured fashionistas out of the dark.

Creative Technologies: Webcams

Posted in Consumer Electronics on June 30, 2008 by benntan